for Berlin-Chemie

Update: 31.01.2023

Last week: 3 week 2023 (16.01.2023 - 22.01.2023)

Last full month: December 2022

BRAND PORTFOLIO PERFORMANCE

One-pager

Time period	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
BROMHEXINE BERLIN-CHEMIE
WoW	111 078	-11.5%	2.8%	-0.1	30 389 932	-10.4%	3.5%	0	-9.7%
MoM	881 320	45.7%	3.1%	-0.2	211 916 362	53.0%	3.4%	0	53.3%
YTD	357 032	-63.0%	2.8%	-3.7	96 059 642	-47.3%	3.5%	-2.8	-14.3%
MAT	9 236 990	-33.3%	4.5%	-2	1 934 183 812	-19.6%	4.5%	-1.4	-4.0%
DEXALGIN
WoW	20 409	2.0%	0.4%	0	10 804 741	3.1%	1.4%	0.1	-0.8%
MoM	86 814	27.7%	0.3%	0	42 243 433	24.6%	1.1%	0	29.0%
YTD	58 591	-56.5%	0.4%	-0.4	30 958 945	-40.8%	1.4%	-1	-9.3%
MAT	1 509 470	-19.7%	0.6%	-0.1	665 321 304	-7.3%	1.6%	-0.3	-1.3%
ESPUMISAN (ADULTS)
WoW	58 831	9.0%	41.4%	1.7	38 730 154	6.9%	52.6%	0.4	4.5%
MoM	241 465	0.3%	41.0%	-0.3	141 226 638	7.8%	48.9%	0.6	1.0%
YTD	153 144	-52.6%	40.3%	-21.4	99 725 493	-35.4%	51.5%	-16.9	-27.5%
MAT	4 113 925	-22.7%	51.9%	-13.8	2 153 991 639	-12.4%	57.9%	-12.4	-2.2%
ESPUMISAN BABY
WoW	21 322	8.4%	29.7%	2.4	16 949 263	10.3%	47.4%	3.8	-0.5%
MoM	101 055	-2.2%	31.5%	-2.3	71 889 362	3.5%	46.8%	-0.7	5.1%
YTD	59 894	-35.8%	29.4%	-10.2	46 541 793	-15.4%	46.1%	-8	-13.5%
MAT	1 392 706	-15.9%	36.4%	-4.8	897 080 821	-7.5%	49.9%	-6.1	-4.8%
FASTUM
WoW	15 787	-3.8%	0.9%	0	9 779 823	-4.3%	2.6%	-0.1	1.2%
MoM	67 210	-6.8%	0.8%	-0.1	38 269 832	-6.6%	2.2%	-0.2	2.4%
YTD	46 275	-46.4%	1.0%	-0.6	28 520 434	-29.7%	2.7%	-0.9	-11.0%
MAT	1 000 578	-27.9%	1.1%	-0.4	534 332 902	-17.1%	2.4%	-0.7	-0.9%
IODOMARIN
WoW	63 073	4.9%	20.5%	0	11 650 614	5.5%	7.8%	0	5.2%
MoM	292 263	-2.5%	21.9%	-1.3	53 688 884	-3.2%	8.6%	-1.2	3.2%
YTD	165 309	-18.7%	20.5%	-1.9	30 498 350	-17.5%	7.7%	-2.1	-11.0%
MAT	3 255 274	1.1%	20.4%	-0.4	633 524 517	5.8%	9.0%	-0.5	2.9%
LIOTON
WoW	13 385	6.4%	1.5%	0	16 548 452	8.0%	3.7%	0.2	4.7%
MoM	67 343	-6.9%	1.6%	-0.2	79 801 344	-4.4%	4.2%	-0.1	2.6%
YTD	36 437	-54.0%	1.4%	-1.2	44 267 733	-36.3%	3.6%	-2	-16.0%
MAT	1 208 896	-28.8%	2.2%	-0.6	1 282 178 017	-9.4%	4.5%	-1.1	-8.4%
MEZYM
WoW	227 072	-2.4%	18.8%	-0.4	35 622 027	-1.5%	13.0%	-0.1	-0.4%
MoM	1 051 039	14.1%	18.6%	0.2	155 837 829	14.1%	12.7%	-0.2	12.8%
YTD	684 921	-52.8%	19.7%	-12.2	105 888 242	-47.9%	13.5%	-10.1	-23.5%
MAT	16 584 672	-21.3%	24.7%	-4.7	2 546 758 581	-13.9%	17.5%	-4.4	-6.3%
MIG 400
WoW	119 804	6.1%	2.4%	0.2	15 220 214	2.7%	2.0%	0.1	-0.8%
MoM	640 170	14.7%	2.4%	-0.3	78 597 858	16.9%	2.0%	-0.1	29.0%
YTD	334 116	-37.9%	2.4%	-1.1	43 011 058	-30.5%	2.0%	-0.9	-9.3%
MAT	8 192 092	-18.7%	3.1%	-0.7	975 301 737	-14.4%	2.4%	-0.7	-1.3%
PROSTAMOL
WoW	22 698	-2.6%	14.1%	-0.5	34 239 663	-3.9%	16.1%	-0.6	0.6%
MoM	102 828	1.0%	13.4%	-0.7	143 857 913	2.0%	14.4%	-0.6	6.2%
YTD	62 329	-48.3%	14.1%	-9.8	93 315 429	-41.0%	16.0%	-9.6	-12.7%
MAT	1 488 203	-30.2%	17.6%	-6.9	2 099 991 422	-22.3%	18.8%	-7.8	-2.7%
RESPERO MYRTOL
WoW	23 139	-8.9%	7.2%	-0.2	13 291 784	-7.4%	8.5%	-0.1	-6.7%
MoM	164 285	61.0%	8.2%	1.3	85 489 336	66.1%	9.0%	1.5	36.2%
YTD	70 662	-27.2%	7.4%	-2.1	39 993 085	-5.7%	8.6%	-0.5	-6.3%
MAT	1 275 135	53.1%	8.2%	2.6	621 160 565	62.5%	8.4%	2.7	3.9%

YTD

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
BROMHEXINE B-CH	357 032	-63.0%	2.8%	-3.7	96 059 642	-47.3%	3.5%	-2.8	-14.3%
DEXALGIN	58 591	-56.5%	0.4%	-0.4	30 958 945	-40.8%	1.4%	-1	-9.3%
ESPUMISAN (ADULTS)	153 144	-52.6%	40.3%	-21.4	99 725 493	-35.4%	51.5%	-16.9	-27.5%
ESPUMISAN BABY	59 894	-35.8%	29.4%	-10.2	46 541 793	-15.4%	46.1%	-8	-13.5%
FASTUM	46 275	-46.4%	1.0%	-0.6	28 520 434	-29.7%	2.7%	-0.9	-11.0%
IODOMARIN	165 309	-18.7%	20.5%	-1.9	30 498 350	-17.5%	7.7%	-2.1	-11.0%
LIOTON	36 437	-54.0%	1.4%	-1.2	44 267 733	-36.3%	3.6%	-2	-16.0%
MEZYM	684 921	-52.8%	19.7%	-12.2	105 888 242	-47.9%	13.5%	-10.1	-23.5%
MIG 400	334 116	-37.9%	2.4%	-1.1	43 011 058	-30.5%	2.0%	-0.9	-9.3%
PROSTAMOL	62 329	-48.3%	14.1%	-9.8	93 315 429	-41.0%	16.0%	-9.6	-12.7%
RESPERO MYRTOL	70 662	-27.2%	7.4%	-2.1	39 993 085	-5.7%	8.6%	-0.5	-6.3%

MAT

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
BROMHEXINE B-CH	9 236 990	-33.3%	4.5%	-2	1 934 183 812	-19.6%	4.5%	-1.4	-4.0%
DEXALGIN	1 509 470	-19.7%	0.6%	-0.1	665 321 304	-7.3%	1.6%	-0.3	-1.3%
ESPUMISAN (ADULTS)	4 113 925	-22.7%	51.9%	-13.8	2 153 991 639	-12.4%	57.9%	-12.4	-2.2%
ESPUMISAN BABY	1 392 706	-15.9%	36.4%	-4.8	897 080 821	-7.5%	49.9%	-6.1	-4.8%
FASTUM	1 000 578	-27.9%	1.1%	-0.4	534 332 902	-17.1%	2.4%	-0.7	-0.9%
IODOMARIN	3 255 274	1.1%	20.4%	-0.4	633 524 517	5.8%	9.0%	-0.5	2.9%
LIOTON	1 208 896	-28.8%	2.2%	-0.6	1 282 178 017	-9.4%	4.5%	-1.1	-8.4%
MEZYM	16 584 672	-21.3%	24.7%	-4.7	2 546 758 581	-13.9%	17.5%	-4.4	-6.3%
MIG 400	8 192 092	-18.7%	3.1%	-0.7	975 301 737	-14.4%	2.4%	-0.7	-1.3%
PROSTAMOL	1 488 203	-30.2%	17.6%	-6.9	2 099 991 422	-22.3%	18.8%	-7.8	-2.7%
RESPERO MYRTOL	1 275 135	53.1%	8.2%	2.6	621 160 565	62.5%	8.4%	2.7	3.9%

WoW

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
BROMHEXINE B-CH	111 078	-11.5%	2.8%	-0.1	30 389 932	-10.4%	3.5%	0	-9.7%
DEXALGIN	20 409	2.0%	0.4%	0	10 804 741	3.1%	1.4%	0.1	-0.8%
ESPUMISAN (ADULTS)	58 831	9.0%	41.4%	1.7	38 730 154	6.9%	52.6%	0.4	4.5%
ESPUMISAN BABY	21 322	8.4%	29.7%	2.4	16 949 263	10.3%	47.4%	3.8	-0.5%
FASTUM	15 787	-3.8%	0.9%	0	9 779 823	-4.3%	2.6%	-0.1	1.2%
IODOMARIN	63 073	4.9%	20.5%	0	11 650 614	5.5%	7.8%	0	5.2%
LIOTON	13 385	6.4%	1.5%	0	16 548 452	8.0%	3.7%	0.2	4.7%
MEZYM	227 072	-2.4%	18.8%	-0.4	35 622 027	-1.5%	13.0%	-0.1	-0.4%
MIG 400	119 804	6.1%	2.4%	0.2	15 220 214	2.7%	2.0%	0.1	-0.8%
PROSTAMOL	22 698	-2.6%	14.1%	-0.5	34 239 663	-3.9%	16.1%	-0.6	0.6%
RESPERO MYRTOL	23 139	-8.9%	7.2%	-0.2	13 291 784	-7.4%	8.5%	-0.1	-6.7%

MoM

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
BROMHEXINE B-CH	881 320	45.7%	3.1%	-0.2	211 916 362	53.0%	3.4%	0	53.3%
DEXALGIN	86 814	27.7%	0.3%	0	42 243 433	24.6%	1.1%	0	29.0%
ESPUMISAN (ADULTS)	241 465	0.3%	41.0%	-0.3	141 226 638	7.8%	48.9%	0.6	1.0%
ESPUMISAN BABY	101 055	-2.2%	31.5%	-2.3	71 889 362	3.5%	46.8%	-0.7	5.1%
FASTUM	67 210	-6.8%	0.8%	-0.1	38 269 832	-6.6%	2.2%	-0.2	2.4%
IODOMARIN	292 263	-2.5%	21.9%	-1.3	53 688 884	-3.2%	8.6%	-1.2	3.2%
LIOTON	67 343	-6.9%	1.6%	-0.2	79 801 344	-4.4%	4.2%	-0.1	2.6%
MEZYM	1 051 039	14.1%	18.6%	0.2	155 837 829	14.1%	12.7%	-0.2	12.8%
MIG 400	640 170	14.7%	2.4%	-0.3	78 597 858	16.9%	2.0%	-0.1	29.0%
PROSTAMOL	102 828	1.0%	13.4%	-0.7	143 857 913	2.0%	14.4%	-0.6	6.2%
RESPERO MYRTOL	164 285	61.0%	8.2%	1.3	85 489 336	66.1%	9.0%	1.5	36.2%

REFERENCE (RUS)

ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца

YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года

MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года

MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%

Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%

Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)

Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%

Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов

Список конкурентов можно найти в разделе "MS of competitors" в блоке каждого бренда

REFERENCE (ENG)

ABBREVIATIONS

WoW - Week Over Week - indicators for comparing the results of the current and previous week

MoM - Month Over Month - indicators for comparing the results of the* last full month* and previous full month

YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year

MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year

MS - Market Share - (Brand Sales / Category Sales)*100%

Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%

Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)

Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%

Each category is created specifically for each brand and includes the brand and its competitors

The list of competitors can be found in the subsection "MS of competitors" in sections for each brand

BROMHEXINE BERLIN-CHEMIE

VALUE & VOLUME DYNAMICS

VOLUME

VALUE

MS VOLUME

MS VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

WEEKLY DYNAMICS

Total Sales

## [1] "BROMHEXINE B-CH"

SKU #1

## [1] "BROMHEXINE B-CH COATED TABLETS 8 MG #25"

SKU #2

## [1] "BROMHEXINE B-CH SOL ORAL 4 MG/5 ML 60 ML #1"

MS OF COMPETITORS: BROMHEXINE BERLIN-CHEMIE COMPETITORS

MS VOLUME (weekly)

MS VALUE (weekly)

ESPUMISAN (ADULTS)

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

MS VALUE

VOLUME

VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

SALES (weekly)

Total Sales

## [1] "ESPUMISAN (ADULTS)"

SKU #1

## [1] "ESPUMISAN (ADULTS) CAPS 40 MG #25"

SKU #2

## [1] "ESPUMISAN (ADULTS) CAPS 40 MG #50"

SKU #3

## [1] "ESPUMISAN (ADULTS) EXTRA GRAN 125 MG #14"

SKU #4

## [1] "ESPUMISAN (ADULTS) L EMULS ORAL 40 MG 30 ML #1"

MS OF COMPETITORS: CORE OF ESPUMISAN (ADULTS)

MS VOLUME (weekly)

MS VALUE (weekly)

ESPUMISAN BABY

VALUE & VOLUME DYNAMICS

VOLUME

VALUE

MS VOLUME

MS VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

WEEKLY DYNAMICS

Total Sales

## [1] "ESPUMISAN BABY"

SKU #1

## [1] "ESPUMISAN BABY ORAL DROPS 100 MG/ML 30 ML #1"

SKU #2

## [1] "ESPUMISAN BABY ORAL DROPS 100 MG/ML 50 ML #1"

MS OF COMPETITORS: CORE OF ESPUMISAN BABY

MS VOLUME (weekly)

MS VALUE (weekly)

FASTUM-GEL

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

MS VALUE

VOLUME

VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

WEEKLY DYNAMICS

Total Sales

## [1] "FASTUM"

SKU #1

## [1] "FASTUM GEL FOR EXT USE 2,5% 100 G #1"

SKU #2

## [1] "FASTUM GEL FOR EXT USE 2,5% 30 G #1"

SKU #3

## [1] "FASTUM GEL FOR EXT USE 2,5% 50 G #1"

MS OF COMPETITORS: CORE OF FASTUM-GEL

MS VOLUME (weekly)

MS VALUE (weekly)

LIOTON 1000

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

MS VALUE

VOLUME

VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

WEEKLY DYNAMICS

Total Sales

## [1] "LIOTON"

SKU #1

## [1] "LIOTON 1000 GEL FOR EXT USE 1000 IU/G 100 G #1"

SKU #2

## [1] "LIOTON 1000 GEL FOR EXT USE 1000 IU/G 30 G #1"

SKU #3

## [1] "LIOTON 1000 GEL FOR EXT USE 1000 IU/G 50 G #1"

MS OF COMPETITORS: CORE OF LIOTON 1000

MS VOLUME (weekly)

MS VALUE (weekly)

MEZYM

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

MS VALUE

VOLUME

VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

WEEKLY DYNAMICS

Total Sales

## [1] "MEZYM"

SKU #1

## [1] "MEZYM 20000 INTESTINAL-SOLUBLE COATED TABLETS 20000 IU #20"

SKU #2

## [1] "MEZYM FORTE COATED TABLETS #20"

SKU #3

## [1] "MEZYM FORTE COATED TABLETS #80"

SKU #4

## [1] "MEZYM NEO 10000 CAPS ENTEROSOLUB 10000 IU #20"

SKU #5

## [1] "MEZYM NEO 10000 CAPS ENTEROSOLUB 10000 IU #50"

SKU #6

## [1] "MEZYM NEO 25000 CAPS ENTEROSOLUB 25000 IU #20"

SKU #7

## [1] "MEZYM NEO 25000 CAPS ENTEROSOLUB 25000 IU #50"

SKU #8

## [1] "MEZYM PRO INTESTINAL-SOLUBLE COATED TABLETS 10000 ED #20"

MS OF COMPETITORS: CORE OF MEZYM (TABS & CAPS)

MS VOLUME (weekly)

MS VALUE (weekly)

DEXALGIN 25

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

MS VALUE

VOLUME

VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

WEEKLY DYNAMICS

Total Sales

## [1] "DEXALGIN"

SKU #1

## [1] "DEXALGIN 25 COATED TABLETS 25 MG #10"

MS OF COMPETITORS: CORE OF DEXALGIN 25

MS VOLUME (weekly)

MS VALUE (weekly)

MIG 400

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

MS VALUE

VOLUME

VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

WEEKLY DYNAMICS

Total Sales

## [1] "MIG 400"

SKU #1

## [1] "MIG 400 COATED TABLETS 400 MG #10"

SKU #2

## [1] "MIG 400 COATED TABLETS 400 MG #20"

MS OF COMPETITORS: CORE OF MIG 400

MS VOLUME (weekly)

MS VALUE (weekly)

PROSTAMOL

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

MS VALUE

VOLUME

VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

WEEKLY DYNAMICS

Total Sales

## [1] "PROSTAMOL"

SKU #1

## [1] "PROSTAMOL UNO CAPS 320 MG #30"

SKU #2

## [1] "PROSTAMOL UNO CAPS 320 MG #60"

SKU #3

## [1] "PROSTAMOL UNO CAPS 320 MG #90"

MS OF COMPETITORS: CORE OF PROSTAMOL

MS VOLUME (weekly)

MS VALUE (weekly)

IODOMARIN

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

MS VALUE

VOLUME

VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

WEEKLY DYNAMICS

Total Sales

## [1] "IODOMARIN"

SKU #1

## [1] "IODOMARIN 100 TABS 100 MCG #100"

SKU #2

## [1] "IODOMARIN 200 TABS 200 MCG #100"

SKU #3

## [1] "IODOMARIN 200 TABS 200 MCG #50"

SKU #4

## [1] "IODOMARIN FOR THE FUTURE MOTHER TABLETS 140 MG #30"

MS OF COMPETITORS: CORE OF IODOMARIN

MS VOLUME (weekly)

MS VALUE (weekly)

RESPERO MYRTOL

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

MS VALUE

VOLUME

VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

WEEKLY DYNAMICS

Total Sales

## [1] "RESPERO MYRTOL"

SKU #1

## [1] "RESPERO MYRTOL CAPS ENTEROSOLUB 120 MG #20"

SKU #2

## [1] "RESPERO MYRTOL FORTE CAPS ENTEROSOLUB 300 MG #20"

MS OF COMPETITORS: CORE OF RESPERO MYRTOL

MS VOLUME (weekly)

MS VALUE (weekly)

REFERENCE

[RUS] ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца